Joe's roots in design date back to childhood working in his father's furniture store in Philadelphia.

He was educated at the William Penn Charter School and later received a Bachelor's degree in Business Administration from Villanova University. With a passion for interior design, he went on to Philadelphia College of Art (now University of the Arts), transferring to Parsons School of Design in New York, graduating in 1982.

Starting as a staff designer at Bloomingdales, he later worked for a firm specializing in yacht interiors before starting his own business in 1986.

Joe considers himself a careful designer, taking on only as many jobs as he can handle while maintaining the utmost personal service. Joe tailors designs to his clients' needs and individual tastes, working in many different styles to blend their desires with what is livable and appropriate for their homes. While honoring the past he keeps designs current without being trendy, dated or "over-done".